Salewa was founded in 1935 in Munich by Josef Liebhar and has specialized in mountaineering and climbing equipment from the very beginning. A turning point came in 2005, when Salewa launched its first trekking shoes, quickly becoming a leading brand in outdoor footwear. One of the core segments of Salewa’s offer is technical outdoor apparel, including trekking pants, waterproof shell jackets, softshells, and fleece layers. The brand is known for high-quality craftsmanship, durability, and functionality in demanding alpine conditions. Since the 1960s, Salewa’s logo has featured an eagle – a symbol of strength, reliability, and a deep connection to the mountains. Today, the company’s headquarters is located in Bolzano, at the foot of the Dolomites, where the latest innovations in outdoor clothing, footwear, and gear are designed. The motto “Designed in the heart of the Dolomites” perfectly reflects the brand’s identity and alpine heritage.