GAP is an American clothing brand that has focused on comfort and perfectly tailored denim since its very beginnings. Founded as a family business in San Francisco, it has become one of the best-selling brands in America over the past fifty years. Beyond denim, customers around the world have fallen in love with the brand’s iconic sweatshirts and tracksuits from the GAP Logo collection. The youngest fans are also well-catered for, with exclusive collections like babyGap, GapKids, and GapTeen. The environment is an important priority for the brand, which led to the creation of Gap for Good — a collection of products designed with the planet in mind. GAP’s extensive range includes over 7,000 products for women, men, and children.