ASICS
A Sound Mind in a Sound Body
ASICS has always believed in the positive benefits of movement for both body and mind. That's why the brand is named ASICS: 'Anima Sana In Corpore Sano,' which means 'A Sound Mind in a Sound Body.' The brand's founder, Kihachiro Onitsuka, recognized that movement could improve the physical and mental health of people in post-war Japan. This led to the establishment of the brand in 1949. Today, ASICS still holds this belief. The company maintains that sports have a positive impact on well-being. This is why ASICS develops excellent products and innovations, promoting the benefits of sports and movement not just for the body, but also for the mind.
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SportStyle
ASICS continues to design and develop technologically advanced performance footwear and apparel to support more people to move for body and for mind. The SportStyle range is inspired by the brand's performance running footwear and fuses its technology with ASICS' heritage and modern designs.
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